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Home | About Fully Optimised | What is SEO? | Our Services | Website Health Check | Contact Us
Extras | SEO Blog | Articles | Useful Links | Testimonials
Home | About Fully Optimised | What is SEO? | Our Services | Website Health Check | Contact Us
Extras | SEO Blog | Articles | Useful Links | Testimonials
Fully Optimised are specialists in the following fields: search engine optimisation, SEO, blog writing, improved search engine rankings, Google, Yahoo, MSN, website optimization, landing page creation, site structure, reciprocal linking, link building, website marketing, strategy, services.
We consider ourselves to be affordable SEO consultants who look to serve small businesses within East Anglia including Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Leicestershire and Northamptonshire.
We consider ourselves to be affordable SEO consultants who look to serve small businesses within East Anglia including Cambridgeshire, Bedfordshire, Norfolk, Suffolk, Leicestershire and Northamptonshire.
Local Business: Pay Per Click Viable?
As an SME or local level business it is without a doubt more and more essential to have a strong web presence. In fact customers consider it to be an essential mark of credibility for any business be it retailer or tradesman. However, when it comes to planning your marketing spend and developing a marketing strategy. Is pay per click that essential?
Having a website is the first step, ensuring you are listed throughout the web’s local directories is also a must. However, paying for position may be a false economy. With the right SEO package, you should be able to target local level service position easily. For example:
John is a gardener, he has a website and is trying to drive business via the Internet. He isn’t interested in jobs throughout the UK but only in the Bedfordshire area. He simply needs his website optimising for “Gardener Bedfordshire” This is far easier than “Gardener” to achieve. He could spend a fortune on pay per click but would also get a lot of wasted clicks from people all over the country.
The moral of this story is, don’t rely on pay per click, when you are a local level business. Consider a long term search engine optimisation strategy which keeps you at the top of Google etc.
Having a website is the first step, ensuring you are listed throughout the web’s local directories is also a must. However, paying for position may be a false economy. With the right SEO package, you should be able to target local level service position easily. For example:
John is a gardener, he has a website and is trying to drive business via the Internet. He isn’t interested in jobs throughout the UK but only in the Bedfordshire area. He simply needs his website optimising for “Gardener Bedfordshire” This is far easier than “Gardener” to achieve. He could spend a fortune on pay per click but would also get a lot of wasted clicks from people all over the country.
The moral of this story is, don’t rely on pay per click, when you are a local level business. Consider a long term search engine optimisation strategy which keeps you at the top of Google etc.